I build systems that answer your enquiries, book your appointments, and chase your payments — so you can focus on the work.
First automation free — then from £49/mo
Simple automations that save you hours every week.
When someone messages your business — Instagram, Facebook, your website — they get a reply in under 60 seconds. Even at 2am on a Sunday.
Customers pick a time, book themselves in, and it lands straight in your calendar. No back-and-forth texts. No double bookings.
Deposits collected at booking. Reminders sent before appointments. No-shows drop, cancellations get filled, and you stop chasing people for money.
Three steps. No jargon. No learning curve.
You tell me what admin tasks are eating your time. I figure out which ones can be automated — and which ones will make the biggest difference to your day.
I set up your system — connected to your socials, your calendar, your payment tools. You don't need to learn anything new or change how you work.
Enquiries get answered. Bookings land in your diary. Payments come in. You get on with the actual work while I keep everything running.

I'm based in Normanton, West Yorkshire. I started Apex AI while studying AI and automation — not because I read about it in a textbook, but because I kept meeting local business owners who were losing money to problems that shouldn't exist.
A plumber who misses enquiries because he's under a sink. A barber who loses bookings because he can't reply fast enough. A dog groomer who spends her evenings chasing no-shows instead of being with her kids.
The tech to fix this already exists. Most people just don't have the time to set it up. That's where I come in.
Drop me a message. No sales pitch — just a straight conversation about what's eating your time and whether I can help.